Tate Modern

Fantastically designed by BB/Saunders.

When UBS announced their sponsorship of the Tate Modern, they did so with a spectacular launch party. It included the installation of a dozen cherry blossom trees in the great turbine hall, along with various bespoke pieces of art. In developing the visual language and promotional materials for the event, we made use of delicate paper folding and overprinting techniques to create an intricate layering effect.