Sent in and designed by Chris Welch.
Winner of the MPA Roses Student Creativity Awards 09. The brief required the creation of a cereal range and supporting promotional material. My concept played with the themes of cheap and expensive. The outside of the box was designed to look simple, screenprinted in one colour per box with minimal layout split into 3 different themes; 1) food 2) shopping and 3) energy. The outside of the box includes a checklist that advises people on how to save money. While the inside of each box contains a free luxury item; Gucci handbag, Krug champagne and a Vertu phone. The intention is playful inviting people to cutout and make the items in order to cheer themselves up during the downturn.