Milette is the first brand on the Swiss market launching ecological nappies and the first private label for natural baby cosmetics.
A new range based on the idea of “go green without giving up performance”, appealing to parents’ responsibility and surfing on the LOHAS (Lifestyle of Health and sustainability) trend.
Naturality, resistance, high skin tolerance and premium quality.
Creation of the subbrand logo and packaging design across the different segments (nappies, wipes and cosmetics).
Differentiation through the green color and natural visuals which affirm the ecological positioning. An evolution within the existing Milette range, but a revolution for the nappies range.
Designed by CB’a Design Solutions, France.