Tesco Meal Soups

Designed by Buddy, United Kingdom.

Buddy created the packaging for a range of fresh meal soups for Tesco.

The brief was to create a simple bold solution that celebrated the “big flavours” and ingredients of each soup and to communicate their natural filling & wholesome qualities.

Our solution is simply the idea of “bringing the ingredients together”; using overlapping woodblock prints of two of the ingredients as a holding device for the product copy on the front of each pack.

Via Lovely Package