Choco Shock Bars (Concept)

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Derrick Lin


Designed by Andrea Giorgi, Italy.

Project publication in the ADI Design Index 2010. Choco Shock bars enable poor-sighted and blind people to recognize varieties of chocolate by touch. The aim is to transmit multi-sensuality starting with the package that contains the chocolate and bring out the visual and tactile qualities of the card so as to offer a preview of the contents, transforming the packaging of the box-container into a real extension of the product. Using Braille on packaging would make any purchase more aware.