Monama

Designed by A10 Design, Brazil.

Monama is a new brand of organic foods with innovative positioning and profile in the market. For this major project, A10 was invited to create the name, visual identity and packaging to communicate the care the brand takes with its products on every level of the production process. The name finds its meaning in the roots and origins of the natural consumption of foods. With this concept, its identity as well as packaging have delicate features while at the same time maintaining important information such as flavors and tips for consumption. The result is a carefree visual identity with images filled with appetite appeal, combined with the light tones of the fruits and ingredients explored through the illustrations.