Designed by Amm Design, Romania.

Q10 is a series of skincare products addressed to the mature skin, made by the Romanian producer Cosmetic Plant.

The assignment for this series was to create a label line (branding and packaging) to communicate both the “not so secret, but magic ingredients” (Q10 and green tea) and the promise of care, beauty and youth made to the lady customers.

Under the headline “Stay young”, the elegant, silver logo which combines Q10 with the graphic element of the green tea leaf, and the simple, wavy shape of each label half filled with rich foliage texture, the series benefits from all the advantages that simplicity brings.