Golden Circle Classics

Curious Design

Auckland, New Zealand

Designed by Curious Design, Auckland, New Zealand

Our brief was to create new packaging for one of Golden Circle’s premier ambient juices. The previous design had a very mainstream, mass produced feel. However the client rightly felt that the quality of the juice deserved a much more appealing, individual look.

Curious successfully retained all of the strong, simple heritage cues of the brand-but made the packaging totally unique with the contemporary style of illustration and typographic flair.