The Tightrope Walker (El Equilibrista)


Besares, Luján de Cuyo, Mendoza, Argentina

Designed by Natalia Arena of ARENA BAHAMONDE, Argentina.

ARENA BAHAMONDE presents one of the most rewarding projects. The customer, Juan Ubaldini Winemaker, allowed for absolute freedom of ideas.
The work, where the first task was to find a name for tree high-quality wines that would be limited in quantity, resulted in a series of 3 labels with three sub brands where the conceptual aspect is very important. The lines are divided into “THE YOUNG TIGHTROPE WALKER” [“EL JOVEN EQUILIBRISTA”], “THE INCREDIBLE TIGHTROPE WALKER” [“EL SENSACIONAL EQUILIBRISTA”] and the “GREAT TIGHTROPE WALKER” [ “EL GRAN EQUILIBRISTA”].

The complete packaging is elegant in style and does not lack visual impact. It encompasses circus language, striking capsules and original illustrations.
The text inserted in the brochure and back labels highlight the careful and meticulous work of an oenologist, as if he were a tightrope walker who needs to take into account every detail in order to achieve an extraordinary wine.

“Everything seems to be in its precise place at the right time.
Perfect balance, sacrifice, smooth consideration of the passing of time.
The tightrope walker handles destiny and beauty, just like Juan Ubaldini winemaker does with these wines from Valle de Uco, Mendoza, with full respect for nature´s laws.”