Naming and identity for a traditional chocolate shop. The objective was to preserve the traditional chocolate identity but simultaneously create a new and fresh character. Consequently I created the “self-editable” identity. The main feature is the red label, in which the manufacturer hand writes the name, product specification and information about the product such as percentage cocoa. This red label contrast with the material used to store the chocolate, whether it is the tin box, glass jar or the natural paper wrapper.