Morrisons Family Sweets

Designed by Stocks Taylor Benson, United Kingdom.

Stocks Taylor Benson have recently redesigned Morrisons range of traditional family sweets.

“Our aim was to give these packs a comfortable, nostalgic feel – reminding customers of the good old days of the village sweet shop with jars upon jars of sweety goodies.” says Art Director, Lysa Millergill. “We used the clear, plastic film of the bags to ours and our client’s advantage. By leaving the jars print-free we created an impactful design that would show the product at its best without incurring photography or illustration costs.” The whole range comprises over 30 bags of everyone’s favourite sweets from Mint Humbugs to Fruit Sherbets, and en masse creates a strong wall of colour in-store to help define the category area.