WTF Pack

Agency: Havas Design+ Portugal
Country: Portugal
Creative Director: Pedro Vilar
Designer: Pedro Vilar
Account Director: Inês Lopes
Account: Sónia Ferro

WTF is a telecom service targeted to a younger audience (15-25) launched in 2013,based on communications using intenet, apps and smartphones.

Brand identity was designed to meet this generation universe and inspiration comes from Internet origins and visual language, which we recreated with an injection of contemporaneity, creating an unexpected branding experience.

The launch pack of this brand can be nothing but a piece that puts brand’s name on audience’s mouth. The SIM card was packed in a sardines can, a typical portuguesefish that usually moves in very large shoals (groups) and is caught in a net.