Derrick Lin


Agency: Minale Tattersfield
Client: Tenuta San Martino
Country: Italy

Torre is in the eye of the beholder

A new verbal and visual identity across all packaging and supporting communications was required to appeal to a young, sophisticated and fashionable palette.

The tower symbology gives the winery a powerful yet subtle device to communicate what San Martino does best— which is to produce a small but exquisite range of wines for the high-end Horeca (Hotel, Restaurant and Café) sector.