Curious Design

Auckland, New Zealand

Agency: Curious Design
Designer: Monique Pilley
Client: Nawgan Products LLC
Country: United States

Our client’s mission was to launch a new beverage that would be defined as ‘The natural boost you need for life’. With its unique combination of all natural ingredients, these clever people created a functional beverage that not only increases stamina and boosts brain power-but it tastes great too.

All Curious had to do was come up with a great name, an instantly memorable marque and outstanding packaging that embodied the benefits and aspirations of the brand. All in a day’s work really! Thus ON was born. From the simple evocative name, through to the stylised ‘on switch’ iconography and contemporary, asymmetric graphics-Curious has met the brief perfectly.