Dirty Dogge

Posted on

Derrick Lin


Agency: Citrartwork
Designer: Citra Limanto
Client: Dirty Dogge
Type Of Work: Commercial Work
Country: Indonesia

There is an overwhelming amount of stray dogs running loose in US, and only several care workers to rescue them. Over 90% of dogs picked up are euthanized. There are simply not enough resources, funding, rescue workers, foster homes or people who are willing to adopt.

Laverne’s Dog Bakery is a company that was founded in 2010, Minnesota, to help encourage no kill animal rescues. They had decided to expand their product line and they are starting with dog shampoo. Their new product is called Dirty Dogge, a line of unique pet products aimed to encourage consumers to rethink the problems of dog care, the welfare of unwanted and abandoned animals and to create a world where all companion animals find compassionate, permanent homes and to end animal cruelty also euthanasia.

We come up with a label that will really help them stand out on an all-too-crowded shelf. The concept are the comic strips of dog shampoos. By packing with a comic which has an interesting story, A distinction is made between continuity strips which have continuous storylines with the same characters appears in different humorous situation will open opportunities for Laverne’s Dog bakery to be a single player and succesful market pioneer in these field. Then the first consumer will buy the product and in the end they will feel curious about the continuation of the story in the comics strips which contained on the label of the bottle.

A consumer who would be curious, will do a purchase order again. This concept design is used to lure consumers to do repeat orders.