Soul Drive Natural Energy Drink

Derrick Lin


Agency: CreativeDNA
Designer: Martynas Vežbickas
Type Of Work: Concept
Country: Lithuania

“Savage power!” was our main thought while creating this design for energy drink with natural fruits. That is why exotic animal head became the main accent of the design. Coldness of silver and water splashes on fruits and lion head represent freshness and attract to calm down the thirst. The exceptionality of this energy drink – attention is concentrated not on the energizing materials but on natural juices in the drink. The drink is orientated to a health-conscious young people. To draw attention of this consumer segment even more, nutritional materials are emphasized in the packaging design.