Dove Men + Care Face

Agency: Raison Pure NYC
Laurent Hainaut – Founder & Chief Creative Officer (CCO)
JB Hartford – Creative Director
Michelle Mak – Art Director
Kei Hayashi – Designer
Linda Tseng – Production Director
John Colon – Production Manager
Leigh von Boetticher – Account Director
Megan Bradley – Account Manager

Client: Unilever
Type of work: Commercial work
Country: USA

The Dove Men+Care Face range evolved from the core Dove Men+Care range of body wash and bar soaps, to compete in the premium arena of Men’s face care products. The packs are conversational and easy to navigate. The overall graphic language supports Dove Men+Care’s commitment to Superior Care through the use of crafted details and simple graphic elements with bold colors, defined shapes, bands and textures.