Designer: Tanguy Henrijean
School: College of Advertising and Design
Type of work: Student Project
Today’s society and people has changed …
That’s why Le Pain Quotidien has decided to renew its strategy to reach new and younger consumer to regain its status of trend-setter.
And loose a bit of this tradition bakery to a modern Premium Quality bakery.
For the packaging design they needed something fresh and clear. These information are written in Courier typeface to keep this feeling of handcrafted products. And of course i used natural paper because at LPQ everything is natural and organic!