Orphan Barrel

Agency: Raison Pure NYC
Laurent Hainaut – Founder & Chief Creative Officer (CCO)
JB Hartford – Creative Director
Kyle Wessel – Designer
Linda Tseng – Production Director
Miguel Altagracia – Production Manager
Grady McFerrin – Illustrator
Samuel Gomez – Illustrator
Rebecca Etter- Account Manager

Client: Diageo
Type of work: Commercial work
Country: USA

Orphan Barrel is a family of small-batch bourbons sourced from forgotten barrels and recast through evocative brand stories and best in-class design. The branding for Orphan Barrel remains consistent with each launch to announce all variants as members of the family, but the individual issues have their own personalities with animals that express the unique character of each liquid and name.