Gawatt Take-out Coffee-shop

Backbone Branding


Agency: Backbone branding
Art director: Stepan Azaryan
Designer: Karen Gevorgyan,
Illustartor: Armenak Grigoryan
Client: Gawatt
Country: Armenia

Gawatt which in Armenian means cup not just an ordinary cup for us. It is take-out coffee shop in steampunk style. Without first two letters it is a name of the universal steam engine inventor or unit of power that one can get with a cup of coffee. In this logic we designed different sizes of cups depending on the power charge of their contained-watt, kilowatt, megawatt, terawatt. Gawatt fills in the existing gap of take-out coffee shops in Yerevan by delivering joyful and excitement atmosphere to its target audience.