Backbone Branding


Creative agency: Backbone branding
Art director: Stepan Azaryan
Designer: Karen Gevorgyan
Client: Popok International Advertising Festival
Type Of Work: Commercial Work
Country: Armenia

“Popok” is an International advertising festival, which is held in Yerevan, Armenia. The festival is a battlefield for specialists in advertising. Taking as a basis this approach, we have developed the corporate identity of the festival, using military theme and Flask is not exception. Flask is a part of other gift items for the festival judges committee. Having the limiting constrains of martial identity of the Festival we put cognac in a flask. Besides, it has functional significance and can be used also by attaching to a belt.