Design agency, Inketa was charged with building a new identity for Coco Fruit, an independent Brazilian brand specializing in coconut water, to restate their products and value. With full customer collaboration throughout the process, Inketa produced a redesign of CocoFruit’s logo, packaging and promotional items.
The work was based on visual illustrations that depict traditional agricultural activities in northeastern Brazil and in traditional folk art, using repetitive elements to form a pattern, adding a retro feel. Each illustration has been developed with a maximum of three colors by overlapping colors.
The brand’s new logo is modern and attractive, while conveying the purity and authenticity of the product’s prime ingredient.