Purdey’s Eyelight (Concept)

Derrick Lin


Art Director: Kayode Olowu
Digital Designer: Madalin Iovita, Alexandru Mircea Silitra
3D: Emanuel Roman
Location: Hamburg/ Germany
Project Type: D&AD 2014

The eye tells a lot about you; active or weak, agile or sleepy. It is also a part of the body that is sensitive to light. These features are similar to the features found in PURDEY’s drinks; Rejuvenate & Natural energy. Our design is thus influenced by the rich details in the eyes; structural and functional. From the new bottle shape and design to how the bottle reacts with light, we’ve kept true to the PURDEY’s mantra of being a drink like no other.