Tubulars Milk Flavoring Straws

Designers: Fernando Fernandes / Konstantin Shalev / Gustavo Baldrigher of Unistraw
Client: Tubulars™ Milk Flavoring Straws
Location: Singapore
Project Type : Commercial Work

MILK MADE EPIC?

A disruptive dairy innovation that gets kids drinking more milk with health and fun.

Housed Unibeads? ABSOSUCKINGLUTELY!

The Unibeads housed within Tubulars™ Milk Flavoring Straws will dissolve when milk passes through them, giving you a delightful dose of flavored milk until the last drop.

The challenge about this project was to come up with something that customers immediately could associate our straws with milk consumption. The milk carton boxes solved this problem. Working with fluorescent ink and “graffiti ” type of characters, that captures the hearts of 8-13 year old tweens and motivates them to share with friends.