Derrick Lin


Creative Agency: Coleman CBX
Project Type: Produced, Commercial Work
Client: Mahou San Miguel
Location: Madrid, Spain

The strategy and the result has been very comprehensive, balanced and complete , strategically being acted on several fronts : related to the brand that replaces the authority of the position (crown) by an authority of th authenticity (headdress carnival queens) and presenting indigenous face (native) of the queen (from carnivals) and also communicating party , socialized fun, sharing , authenticity and origin. The symbol of the queen’s face has been embossed to the bottle to give more authenticity and realism. The incorporation of silver in the presentation enhances the overall quality and set truly reflects the authenticity of a very own unique Canarian beer.

The Unique Points Of The Packaging:
The most highlighting point in this design is the no paper label. You can appreciate the label and also the brand embossed on the glass.