Williams-Sonoma Cocktail Mixers

Creative Agency: Pavement
Designer: Michael Hester
Client: Williams-Sonoma
Location: USA
Type Of Work: Commercial Work

In order to tie into the modern mixology cocktail trend happening in high-end restaurants and bars across the country, Williams-Sonoma created a set of artisanal cocktail mixers designed to make this trend accessible to and effortless for their customers. Inspired by small-batch whiskey packaging, these bottles employ custom typography and layered graphic elements to give the solution an authentic and nostalgic feel. The obsessive nature of the design helps communicate the craft put into the product itself.