Creative Agency: Sophia Georgopoulou | Design
Project Type: Produced, Commercial Work
Client: Aeolikos Dairy Products
Location: Athens, Greece
Logo redesign, brand identity & packaging for Aeolikos, a company specializing in fine, traditional dairy products, based in Lesvos, Greece.
To project the company’s and brand’s core values: the traditional methods of production, the love and care with which the team handles the product, the nice flavour, the premium quality, the health benefits and the greek origin of the product.
The symbol of the logo that was selected to be the brand’s “ambassador”, is a ram (a male sheep) which carries in his fur the brand’s values: love and care, premium quality- healthy diet, tradition, freshness and flavour.
The logo’s aesthetics (use of black color, use of white in symbols and hand-treated font) are inspired by the Traditional Greek shadow theatre in order to project the vintage and traditional factors of the company’s production methods.
The use of cyan and deep blue (as secondary colors) symbolize the Greek origin of the products.
The end result is fresh as well as fun & friendly!