Creative Agency: Lasuite Atelier
Designer: Laurie Cazaumayou
Photo: Pierre Grenet
Illustration : Patrick Amblevert
Project Type: Produced, Commercial Work
Client: Saget Family
Location: Sancerre, France

The brief for Château Puy-Mouton was to make its Saint-Emilion / Bordeaux identity stand out more strongly by invoking the appellation’s codes while remaining resolutely modern.

The Saget family, which is also very active in the Sancerre winegrowing area, wanted “iconic” decoration for the first wine, as well as for their “Allégorie” cuvee.

Printed on cotton paper in colour and gold foil.

Hot stamped rounded black lettering designed by Patrick Amblevert.