Luxury Ticket Packaging

Creative Agency: Jay Ressler Design
Project Type: Produced, Commercial Work
Client: The Miller Group
Location: Dallas, Texas, USA

The Miller Group is a technology holding company founded in 2002. Inspired by the New York Art Deco movement from the 1920’s–1940’s, the brand represents a technology company which not only grounds itself in the enduring roots of heritage but serves as a reminder that technology is still human, and not a mere machine. As a premium suite holder in Dallas’s Americans Airlines Center and numerous other venues, The Miller Group wanted a custom packing solution to present high dollar premium event tickets to top clientele. The result is a luxurious ticket box that was designed with the users experience in mind. It is more than simply opening an envelope with ticket stock inside. The goals was to produce a package that the client would not want to throw away.