Chapecó, SC, Brasil

Creative Agency: Chaminé Branding Lab
Project Type: Produced, Commercial Work
Client: Madressenza
Location: Chapecó, Brazil

Madressenza is a Brazilian brand that produces and distributes cosmetics, vegetable soaps, candles and fragrance diffusers. The principal brand value is: all made with love. In the beginning of 2014, they ask Chaminé to develop a new collection of products. After a lot of creative meetings and briefings, we reach the fundamental guidelines to the project: a special gift concept, handmade style and a new propose for the brand portfolio. The project involved trend research, naming generation, packaging and visual identity inspired in Art Nouveau.