Derrick Lin


Agency: Genna Istanbul
Designer: Kayhan Baspinar
Project Type: Produced, Commercial Work
Client: Efsina
Location: Istanbul, Turkey

Efsina product group consists of three different salt categories, including sea salt, rock salt and Himalayan salt. Salt is vital to human health, so we call the salt as crystals of life. We imagined a salt fairy working to produce crystals of life and symbolised it as our logo. Efsina is %100 natural, therefore we inspired from nature while designing the packages and preferred a black background. The figure of seahorse symbolizing sea salt, the figure of goat symbolizing rock salt and the figure of eagle symbolizing Himalayan salt in terms of living conditions. We designed durable and practical the grind at table series to be consumed in its own bottle elegantly in the most healthiest way.