Derrick Lin


Agency: Designer and Gentleman
Designer: Nikola Vucicevic
3D Visualization: Djordje Manojlovic
Project Type: Commercial Work
Client: Tim99
Location: Serbia

Tim99 , the exclusive importer of Label 5 Whisky, approached Nikola Vucicevic to help them promote the 2008 first prize winning Scottish whisky on the Serbian market. We were tasked with designing two sets of packaging for the whisky—a single-bottle tube and a gift box set. We studied the existing marketing and statistics for Label 5 Whisky to understand and adhere to its brand philosophy. The priority was to communicate the right message to a new market and convey some key facts that help this fine whisky stand out.

Fact 1: Label 5 Whisky is a recognized quality brand with 85% of all whisky lovers.

Fact 2: With global production at 17 million bottles annually, Label 5 Whisky is one of the top 15 best whiskies in the world today.

Fact 3: Label 5 Whisky is the second best-selling whisky in France, which is a country with the largest whisky audience and most consumers. Our job was to get Label 5 Whisky to the top of the market in Serbia as well.