Little’s Flavoured Coffee

Derrick Lin


Agency: This Way Up Design
Project Type: Produced, Commercial Work
Client: Little’s
Location: UK
Packaging Content: Coffee

This Way Up worked with Will and Caroline Little to develop a new positioning for the business and product portfolio. The company was set up by 1st generation husband and wife team Henry and Leila Little, and the re-vamp comes as the brand takes a new direction under the helm of the second generation, William Little.

A fusion of Henry and Leila’s respective American and Finnish heritages, Little’s brings together the coffee-loving culture of Finland with the Californian love of flavoured coffee, using the finest Arabica coffee delicately infused with exciting flavours from ingredients they love. The new packaging design is inspired by this story and the brand idea created by This Way Up Design ‘Our Little Mixed up World of Flavour’.

Littles is being relaunched nationally in April 2015.

What’s Unique?
This Way Up Design have created new branding and packaging for Little’s, the family run flavoured coffee company. Little’s is a challenger brand in the coffee category and engaged This Way Up to develop a design that would communicate the unique heritage and proposition of the Little’s portfolio.