Designer: Lefteris Panagoulopoulos
Project Type: Produced, Commercial Work
Location: Heraklion, Greece
Packaging Contents: Honey, olive oil, olives
Cretalicious company chose our agency to redesign its packaging.
Our main goal was to give a very distinctive visual identity to enhance the product itself. We have proposed a design of Greek drop caps, using the ingredients of each product. Using those letters in a clean white space kept the traditional sense which was also wanted.
The result was extremely effective!