Agency: lazy snail
Creative Director: Ioanna Drakaki
Art Director: Serafim Stroumpis
Illustrator: Kostas Kiriakakis
Photographer: Jannik Weylandt
Project Type: Produced, Commercial Work
Client: Olive Oil Cooperative of Viannos
Packaging Content: Extra virgin olive oil
Packaging Materials: Screen printing, Aluminium
65 friends and olive producers from the Cretan village Viannos* decided to form their own cooperative and create their own olive oil brand.
The PDO Viannos olive oil is acknowledged for its excellent quality and unique taste due to semi-mountainous terroir of the area.
We drew our inspiration for the packaging from the producers themselves: we painted the bottle and designed a tree, with the names of all producers as its leaves.
We wanted to create a simple yet unique and authentic identity for the product.
*Viannos: Mountain village in Heraklion, Crete, Greece