Derrick Lin


Agency: Snask
Client: Simris
Location: Stockholm, Sweden

Branding and packaging for the award-winning agribusiness from Sweden’s California.

Background: Simris Alg, or Simris as we call it, is a Swedish pioneering agribusiness that farm, grow, and harvest algae on Österlen, Sweden’s California. The company operate in an exciting new market and has won plenty of awards for its innovative product—algae. Richard Branson has said that algae have the potential to become the jet fuel of tomorrow—and we agree!

The Case: The goal of the Simris graphic identity was to make the brand feel international, premium, and personal. Between 2012 and 2014, we created the graphic identity, graphic manual, packaging design, branded material, and overall visual expression for Simris. In 2015, Simris released their first branded product line, Simris Omega-3 and Simris Select. The algae products are on every blogger’s lips, and angel investors from around the globe are pouring bags of money over the company. For us, it feels great working with a brand that is truly changing the world we live in for the better.