PetPremier Perruno

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Derrick Lin

Global

Agency: Bienal Comunicación
Project Type: Produced, Commercial Work
Client: PetPremier
Location: Mérida, Yucatán, México
Packaging Contents: Dogfood
Packaging Materials: Can, Plastic

We developed the branding and architecture branding for PetPremier and PerrUno which is their first product to be launched to the market.

Like mentioned on the name, Pet Premier is pet food created to offer high quality and nutritious food.

The brand focuses on being simple and approachable, there for the colors were selected to stand out from the existent brands in the market. For the packaging of the cans, labels and boxes the photoshoot of all the puppies was done in house.

Our goal with this branding was the reinterpretation of a product that aims to be a new and excellent choice for our pets not only by the way it looks but also because of the high quality ingredients that are used to make them.