Derrick Lin


Agency: Brandveel
Project Type: Produced, Commercial Work
Client: Yamal Product
Location: Russia
Packaging Contents: Fish
Packaging Materials: Wood, Paper

SIBERIYA is the premium brand for gourmet fish products of the Russian North distinguished for their unique taste. For the YAMAL PRODUCT company the brand should become a trademark of the Yamal region underlining its beauty and traditions.

Whereas the traditions on the Yamal are hand down from generation to generation, the new brand shall also underline a new level of the Russian product as the most up-to-date technologies are used.

Such fish as muksun, Siberian whitefish, nerfling, vendace, Siberian white salmon … shall become a custom-made and expensive product of the premium class for the most exacting buyer in Russia and all over the world.

In the product design use is made of traditional patterns of the North Siberian peoples in the modern interpretation. Natural wooden packages are used for the presentation products.