Peter from Swamps

Agency: Ostecx Créative
Project Type: Produced, Commercial Work
Client: Jan Olbracht Browar Rzemieślniczy
Location: Piotrków Trybunalski, Poland
Packaging Contents: Beer
Packaging Materials: Aluminium paper foil

Peter from Swamps (Piotrek z Bagien) is the product line of ‘new-wave’ beer styles brewed by Browar Rzemieślniczy Jan Olbracht. Creating a new brand we’ve refered to the brewery headquarters, which is located in Piotrków Trybunalski, and swamps around it, that are mentioned in many local legends. As the result, we have a mysterious creature on the labels of new beer, which is writing the new history of the brewery and also Piotrków – the city of brewers.