Project Type: Produced, Commercial Work
Packaging Content: Cosmetics and hygiene products
Location: Russia

BIOTOX is the new brand of cosmetics and hygiene products for face and body care pharmacy selling throw retail chains. The brand is focused on the vast audience of women aged 20-55 years, purchasing products rather emotionally than rationally.

The whole set of visual brand communication includes: logo design, corporate identity and packaging design of the entire range of products.

The concept of brand packaging design BIOTOX includes original illustrations reflecting the aromatic qualities of the product and forming an emotional attachment to the brand.