Groovy 100% Organic Juice (Student Project)

Derrick Lin


Designers: Loreley Videla & Laura Aguilar
Project Type: Student Project
School: Elisava Escola de Disenny
Course: Master of Packaging Design Elisava
Tutor: Alex Pirard, Pau Llavador, David Sagarzazu
Location: Barcelona, Spain
Packaging Contents: Organic juice
Packaging Materials: PET

This is a student concept in which we had to develop the structural and graphic design for 100% organic juices. We wanted to transmit a funny and relaxed mood to reach a young and hipster consumers with a healthy and active lifestyle. Based on the triangle shape we did hand drawn illustrations of the fruits. The use of opposite colors to contrast the illustrations with the color of the juice itself gives a nice and funny look.

What’s Unique?
The simplicity of the structural design and the hand drawn illustrations.