Agency: Studiobium
Designer: Yoshifumi Yokoyama
Project Type: Concept
Location: Tokyo, Japan
Packaging Contents: Toothpaste
Packaging Materials: Translucent plastic

Redesign for the packaging of a common product, “the toothpaste”.

First motivation for redesign this products is that “Oh, What’s going on this? I wanna see inside of this.”

Yoshifumi Yokoyama kept the design mysterious by using 3 colors of stripes but you can’t really see the other two.

What’s Unique?
If we can’t see inside some products, It’s gonna be clear to elucidate the mechanism of its action. It’s useful to keep it simple, minimal.