CHROMAROMA

Agency: The Brandhouse
Brand Strategist: Katerina Tsenebis
Creative Director: Nikos Vlahoyiannis
Art Director: Sophia Georgopoulou
Project Type: Produced, Commercial Work
Client: Aroma Esti
Location: Athens, Greece
Packaging Contents: Perfume, Body Lotion, Soap
Packaging Materials: Paper

The objective
Aroma Esti asked us to create a new care and beauty product series (cologne, body lotion, soap) in 4 different aromatic varieties inspired by the Greek land. The new series is addressed to the young tourists that visit Greece.

The concept
The brand name we created, Chromaroma, and the 4 individual names for each of the varieties: HELLO, YELLOW! (citrus trees aroma), FETISH, REDDISH! (peach and fig aroma), ALL RIGHT, WHITE! (lotus blossoms aroma ) και “TRUE BLUE!” (sea breeze aroma) in combination with the pop aesthetics that prevail in the colors and the graphic design invite the young customer to a playful game of the senses.