Naive Organic Chocolates

Derrick Lin


Agency: Chocolate Naive
Idea & Concept: Arunas Matacius, Domantas Uzpalis
Art Director: Arunas Matacius
Designer: Laura Grigaliunaite
Photographer: Arunas Matacius
Project Type: Produced, Commercial Work
Location: Lithuania
Packaging Contents: Chocolate
Packaging Materials: Paper

Packaging Idea
The duodecimal system (also known as base 12 or dozenal) is a positional notation numeral system using twelve as its base. Historically, units of time in many civilizations are duodecimal. There are twelve signs of the zodiac, twelve months in a year, and the Babylonians had twelve hours in a day. Traditional Chinese calendars, clocks, and compasses are based on the twelve Earthly Branches. There are 12 inches in an imperial foot, 12 troy ounces in a troy pound, 12 old British pence in a shilling and etc.

Chocolate Naive has great pleasure in introducing the “Back to the North Eastern Origins“ collection with packagings based on nature construction basics.

Chocolate bars are sized by duodecimal proportions, i.e. 90x120x12 mm, 9 chocolate bars goes into shelf box, 9 cartons of products shipped on one layer of euro-pallet and etc.

The new chocolate bar packaging standard established.

About Chocolate Naive
With every piece of chocolate made, we try to give away a piece of our philosophy, our land and our fresh countryside air. We take great pride in informing eaters not only where we source our cacao beans from, but who actually produces our honey or which farmer supplies the butter for making the caramel. We are pleased to cooperate with growers from around the world, but we also celebrate local heritage.

Chocolate Naive belongs to humanity, hard work and the big dreams of a small man, which sometimes come true at the most unexpected time and in the most unexpected of places.