Quererlo

Design Agency: Firmalt
Project Type: Produced, Commercial
Location: Mexico

Quererlo, “want it” in Spanish, is a friendly online store devoted to the promotion of Mexican design. Quererlo extends the love for the Mexican craftsmen and their creations, inviting you to quererlos (want them) from the inside out.

We took components from classic Mexican art, such as patterns and geometric elements and dusted off some years to modernize them for Quererlo. We were looking for a bright brand – one that would quickly catch users’ attention, without overusing color.

Quererlo exists in a context of white, blue, and pink, embracing Mexican culture. Although maintaining a premium look, the brand has a casual tone, very approachable, making it hard not to quererla (love it).