Grafiket Adworks

Agency: Grafiket Adworks
Creative Director: Merve Deniz Udunluer
Copywriter: Melih Aydoğmuş
Project Type: Produced, Commercial Work
Client: Yonca Gıda
Location: İzmir, Turkey
Packaging Contents: Sauce
Packaging Materials: Organic Plastic Bottle

Rio Santo is one of the most important producer of sauces in Turkey. Its selection includes an impressively huge range of typical and traditional tastes all around the world.

Marketing Objectives
Facing a highly competitive market, the company asked for a sharper, brighter packaging design of the sauces, which enlighted both the authenticity of each singular ingredient and the extraordinary variety of the brand.

Creative Solution
We offered a deep but concise visual interpretation of each taste, dressing each pack with the traditional color, shapes and garnish of its original culture. The final result shows a powerful, emotional synthesis of color and taste.

What’s Unique?
Rio Santo Sauce has a truly unique and unforgettable flavor. With the product colors we wanted to make packaging appetizing. Over all the product is based on a contrast differentiation on the shelf and eye and mind catching tactics of the design.