Typo San Francisco: Focus (Student Project)

Derrick Lin


Designer: Jessica Halim
Project Type: Student Project
School: School of the Art Institute of Chicago
Course: Advanced Typography
Tutor: Daniel Morgenthaler
Location: Chicago, USA
Packaging Contents: Pamphlets and a detachable registration form
Packaging Materials: Vellum, Construction paper

This conference brochure is designed for the TYPO San Francisco annual type conference. The theme of the 2015 conference is “focus”, which in the design world could be either good or bad. Focusing too much on one thing leaves no room for ideation or creativity, but without focus, finding a purpose is nearly impossible.

The brochure folder reflects an unfocused state and the four pamphlets that highlight the conference content represent a focused state. They contain the event information, a list of speakers on Thursday, Friday, and a detachable registration form that can be self-mailed. A schedule card for each day is also included inside the pamphlets.

What’s Unique?
The interplays between the brochure folder and the four pamphlets’ covers, as well as the colored dots on each speakers page and the time indicator tab.