Therabeer – Valerian Pale Ale (Concept)


Design Agency: Unblvbl
Project Type: Concept
Location: Nizhny Novgorod, Russia
Packaging Contents: Beer
Packaging Materials: Glass bottle, paper

Experiencing mid-life crisis or relationship issues? Is your boss an asshole? Are you fed up with the traffic jam plague? How does that make you feel? Therabeer is our new conceptual project, an alternative to boring and expensive psychotherapists. Meet valerian pale ale. A bottle a day keeps the therapist away!