Designer: David Reca
Project Type: Student Project
School: ESI Valladolid
Tutor: Samuel Magaña
Location: Valladolid, Spain
Packaging Contents: Vegan juice
Packaging Materials: Crystal
veg&pop is a brand for young people in leisure spaces. Naming has been created like a pun that connects “Vegan” and “Pop”.The brand was designed for a healthy and natural lifestyle in party moments. Inspired in Pop art movement, specially in the dots screentones from authors like Roy Lichtenstein, the colours and the energy are his most visual virtue. The design plays to feel young for a healthy drink in a leisure night context, this is the reason because of bottles are just from typical drinks and not from standard juices.
The graphics are made by dots screentones of comics from authors like Roy Lichtenstein and the concept connects with the naming, that is a pun, so it transmits the Pop Art movement in a global way.