Tomcat’s Wine Cellar (Concept)

Design Agency: April Studio
Project Type: Concept
Location: Belgrade, Serbia
Packaging Contents: Wine
Packaging Materials: Glass, Paper

Packaging concept for a limited edition of wines – Tomcat’s Chardonnay and Tomcat’s Merlot, has been created to genuinely and fully vivify the brand name, icon and its story line. As the brand name evokes associations of careful protection, mystery and secrecy, Tomcat becomes the ultimate and omnipresent guardian of these special wine series. While the black and white label only deviously emulates the shape of a black and white cat in daylight, Tomcat fully reveals himself in a dim, cellar lighting. His fluorescent eyes are there to remind you that these two limited editions are the wines that are carefully watched over.